To inspire and enhance your drinking experience while offering the best selection at the best prices. We are committed to being your first and only stop for all things spirits, in store or at home.

Our customers are at the center of everything we do. We work tirelessly to innovate to ensure we offer an unparalleled shopping experience

We don’t buy or sell, we build partnerships. Whether we are becoming an extension of our suppliers’ business here in Abu Dhabi, working closely with our wholesale customers to improve their offerings, or proactively building strong relationships with our retail and home delivery customers, our goal is to ensure that we are the partner of choice for everything that has to do with alcohol.

Our people are our most important asset and we strive to maintain a culture that allows them to develop and thrive. Our agile business approach ensures our talented and experienced team is able to remain focused on what makes a difference for our customers, adapt to pace, and challenge and embrace diversity of thinking, without compromising our core principles to endanger.

We offer fair prices, provide extensive product knowledge and do our utmost to ensure you always get the best value for money when shopping with LeCru.

We believe that good times need to be acknowledged. LeCru is committed to celebrating all the successes of our team, our suppliers and, above all, our customers.

Our team is committed to finding ways to improve the customer experience and product offering and is always interested in hearing your opinion. Tell us what you love. Tell us what you don’t like. Tell us your craziest ideas. We want to hear everything and change something.