FAQ's
Find answers to common questions about our business, partnerships, and distribution services.
What is LeCru's business model?
LeCru is a wine and spirits import and distribution company based in the UAE. We operate as a B2B distributor, working with luxury hotels, fine dining establishments, and select retail partners across the UAE.
How can I become a distribution partner?
We welcome inquiries from qualified businesses in the hospitality and retail sectors. Please contact us through our partnership inquiry form or reach out directly to discuss opportunities and requirements.
What brands do you represent?
Our portfolio includes exclusive brands such as D.ROCK Champagne, Conte Lemar wines, Naked Diablo tequila, Mendoza Club wines, Bertani wines, and Emilio Moro wines. Each brand is carefully selected for quality and heritage.
Do you offer training and education programs?
Yes, we provide comprehensive training and education programs for our partners, including product knowledge sessions, tasting workshops, and brand education to help your team better serve customers.
What are your distribution channels?
We operate across multiple channels including luxury hotels, fine dining restaurants, select retail partners, and e-commerce platforms. Our focus is on premium establishments that value quality and authenticity.
How do you ensure product authenticity?
We work directly with producers and authorized distributors. Every bottle comes with proper documentation and certificates of authenticity. We maintain strict quality control and traceability throughout our supply chain.
What is your minimum order requirement?
Minimum order requirements vary by product and partnership agreement. We work with each partner to establish appropriate terms based on their business needs and market position.
Do you provide marketing support?
Yes, we offer comprehensive marketing support including promotional materials, point-of-sale displays, digital assets, and co-marketing opportunities to help promote our brands in your establishment.
Do you offer wine tastings?
Yes, we host private tastings and educational sessions for our partners and their teams. These experiences help build product knowledge and enhance customer service capabilities.
How can I contact your team?
You can reach us at info@lecru.ae or call +971 (2) 2358038. Our headquarters are located in Abu Dhabi at R10-GF, Ground Floor, Najmat Tower C1, Najmat Abu Dhabi, Al Reem Island. We're available Monday through Friday, 9AM to 6PM GST.
What makes LeCru different from other distributors?
Our personal approach sets us apart. We maintain close, long-term relationships with our producers and offer them a dynamic platform to connect with the UAE market. Our team travels extensively to hand-select offerings that meet our exacting standards.
